Shaping China's Global Imagination: Branding Nations at the World Expo - Hardcover
by J. Wang
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Availability:In StockContributor:J. WangSeries:Palgrave MacMillan Global Public DiplomacyTheme:Cultural Region/ChinesePublish date:12/18/2013Pages:210
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9781137361714ISBN-10:1137361719UPC:9781137361714Book Category:Political ScienceBook Subcategory:Comparative Politics, Globalization, Public PolicyBook Topic:Cultural PolicySize:8.50 x 5.70 x 0.60 inchesWeight:0.363Product ID:SCRPGGQX97
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9781137361714ISBN-10:1137361719UPC:9781137361714Book Category:Political ScienceBook Subcategory:Comparative Politics, Globalization, Public PolicyBook Topic:Cultural PolicySize:8.50 x 5.70 x 0.60 inchesWeight:0.363Product ID:SCRPGGQX97
Jian Wang is director of the Center on Public Diplomacy and associate professor at the Annenberg School for Communication and Journalism, University of Southern California, USA
Publisher: Palgrave MacMillan
Edition
2013 Edition
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