Services Marketing: People, Technology, Strategy (Eighth Edition) - Paperback

Services Marketing: People, Technology, Strategy (Eighth Edition)

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.

Managerial Approach to Services Marketing

This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. The eighth edition provides students and professionals with practical tools to understand and implement effective services marketing strategies in today's technology-driven business environment.

Global Case Studies and Examples

Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing. The international perspective ensures relevance across different markets and cultural contexts, making it an essential resource for MBA programs and business education worldwide.

Key Features of the Eighth Edition

This edition incorporates the latest developments in digital marketing, social media integration, and technology applications in service delivery. The content addresses contemporary challenges in customer service management, service industries marketing, and strategic marketing management. Each chapter builds upon established academic research while providing actionable insights for marketing professionals.

Ideal for Business Students and Professionals

Designed for university-level courses in marketing management and services marketing, this paperback textbook serves as a comprehensive resource for understanding the unique characteristics of service industries. The pedagogical framework supports both theoretical learning and practical application, making it suitable for undergraduate and graduate business programs.