Review of Marketing Research - Hardcover
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Availability:In StockContributor:Naresh K. MalhotraSeries:Review of Marketing ResearchTheme:Aspects (Academic)/Business AspectsPublish date:1/1/2008Pages:224
Languages:EnglishPublisher:Emerald Group PublishingISBN-13:9780765620927ISBN-10:0765620928UPC:9780765620927Book Category:Business & EconomicsBook Subcategory:Marketing, Sales & Selling, LaborBook Topic:Research, ManagementSize:9.95 x 7.30 x 0.78 inchesWeight:0.549Product ID:SCKFQM1S2F
Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation.
Languages:EnglishPublisher:Emerald Group PublishingISBN-13:9780765620927ISBN-10:0765620928UPC:9780765620927Book Category:Business & EconomicsBook Subcategory:Marketing, Sales & Selling, LaborBook Topic:Research, ManagementSize:9.95 x 7.30 x 0.78 inchesWeight:0.549Product ID:SCKFQM1S2F
Publisher: Emerald Group Publishing
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