Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth - Hardcover
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Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth
Crush siloes by connecting teams, data, and technologies with a new systems-based approach to growth.
Growing a business in the 21st Century has become a capital intensive and data-driven team sport. In Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth, an accomplished team of practitioners, academics, and experts provide a proven system for aligning...
STEPHEN DIORIO is the Managing Director of the Revenue Enablement Institute, and a Senior Fellow at the Wharton Customer Analytics Initiative. He is a leading authority in go-to-market transformation, sales and marketing performance management, and revenue operations. Over the past 30 years, Stephen has helped over 100 organizations like American Express, DuPont, IBM, Intuit, Ricoh, UPS, and U.S....
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