Retail Marketing in the Modern Age - Paperback
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Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examining both traditional and extended elements of the retail mix in today's dynamic, evolving business environment.
Prashant Chaudhary (Ph.D.) is Associate Professor at Dr. Vishwanath Karad MIT World Peace University, Pune, India. With extensive corporate experience at leading MNCs and a Ph.D. in Retail Marketing Management, he specializes in marketing and branding. He has authored books on Retail Marketing and Negotiation Skills, published impactful research papers and case studies in journals indexed in Scopus, ABDC, and WoS, and edited books with leading publishers. An award-winning educator, he is also a reviewer for prestigious journals and publishers.
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2nd Edition
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