Reflective and Impulsive Determinants of Human Behavior - Hardcover
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This book provides an overview of research under the framework of the Reflective-Impulsive Model, covering principles of behavior determination, applications in cross-cutting areas of inquiry, and RIM in various applied domains.
Roland Deutsch, PhD, is Professor of Social Psychology at the Technical University of Dresden. His research is focused on the mechanisms and measurement of spontaneous evaluations and approach/avoidance motivation.
Bertram Gawronski, PhD, is Professor of Psychology and David Wechsler Regents Chair at the University of Texas at Austin. His research investigates the mental underpinnings and behavioral consequences of spontaneous and deliberate evaluations of objects, individuals, groups, and social issues.
Wilhelm Hofmann, PhD, is Professor of Social and Economic Cognition at the University of Cologne, Germany. His research is concerned with desire, self-control, and moral behavior, particularly the emergence of impulses and desires, the role of executive functioning in self-control and health behavior, and the connection between self-control, morality, and happiness.
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