Passive Prospecting: Dominate Your Market without Cold Calling, Chasing Clients, or Spending Money on Ads - Paperback

YouTube Marketing Strategy for Real Estate and Sales Professionals

One million dollars and $6,250 per video.

This is how much Levi Lascsak and Travis Plumb made in their first year marketing their new real estate business on YouTube. By the first seven months of their second year, they surpassed $2.6 million and $47,000 per video.

From Cold Calling to Passive Lead Generation

Levi and Travis have sold everything from gym memberships to retirement plans and enjoyed every aspect-except prospecting. In real estate, they saw that outdated tactics such as cold calling and paid advertising were ineffective and time consuming. YouTube gave them everything they needed: exposure, opportunity, and clients who would benefit most from their services.

What You'll Learn in Passive Prospecting

In Passive Prospecting, Levi and Travis lay out the principles of implementing a successful marketing strategy built around YouTube. You'll learn the difference between interruption- and intention-based marketing, how to keep your content evergreen, and why utilizing YouTube is a service-based tactic your customers will value.

Who This Book Is For

For both the novice and experienced rep, Passive Prospecting is the sales blueprint that will help you stop chasing leads and instead bring the business to you. Real estate agents, insurance professionals, financial advisors, and service-based entrepreneurs will find actionable strategies to replace traditional prospecting methods with content marketing that works while you sleep.

Product Details

• Authors: Levi Lascsak and Travis Plumb
• Publisher: Lioncrest Publishing
• Format: Paperback
• Publication Date: March 2023
• MSRP: $19.97