Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It - Paperback
$14.99
$15.95
-6%Quantity
01
Pay over time for orders over $35.00 with
Language:EnglishPublisher:Ambient PressISBN-13:9781999023003ISBN-10:1999023005UPC:9781999023003Book Category:Business & EconomicsBook Subcategory:Marketing, Sales & Selling, Consumer BehaviorBook Topic:ManagementSize:8.50 x 5.50 x 0.46 inchesWeight:0.5798Product ID:SCVSSH6BK6
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
You know your product is awesome--but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.
So what is it? April Dunford, positioning guru and tech exec, will enlighten you.
Her new book, Obviously...
Language:EnglishPublisher:Ambient PressISBN-13:9781999023003ISBN-10:1999023005UPC:9781999023003Book Category:Business & EconomicsBook Subcategory:Marketing, Sales & Selling, Consumer BehaviorBook Topic:ManagementSize:8.50 x 5.50 x 0.46 inchesWeight:0.5798Product ID:SCVSSH6BK6
Dunford, April: - April Dunford is an executive consultant, speaker and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy, and has launched 16 products into market across her 25-year career as VP of marketing at a series of successful high-growth startups. April advises...
Publisher: Ambient Press
Contributor(s)
Author
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.