Myth in Modern Media Management and Marketing - Paperback
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Availability:In StockContributor:Jan Kreft, Sylwia Kuczamer-KlopotowskaPublish date:4/19/2019Pages:340
Languages:EnglishPublisher:Business Science ReferenceISBN-13:9781522591016ISBN-10:152259101XUPC:9781522591016Book Category:Technology & Engineering, Business & EconomicsBook Subcategory:Telecommunications, Industries, E-CommerceBook Topic:Media & Communications, Digital MarketingSize:10.00 x 7.00 x 0.71 inchesWeight:0.59Product ID:SCATD741ME
"This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"--
Languages:EnglishPublisher:Business Science ReferenceISBN-13:9781522591016ISBN-10:152259101XUPC:9781522591016Book Category:Technology & Engineering, Business & EconomicsBook Subcategory:Telecommunications, Industries, E-CommerceBook Topic:Media & Communications, Digital MarketingSize:10.00 x 7.00 x 0.71 inchesWeight:0.59Product ID:SCATD741ME
Publisher: Business Science Reference
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