Monetizing Data: A Practical Roadmap for Framing, Pricing & Selling Your B2B Digital Offers - Paperback
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Monetizing Data: A Practical Roadmap for Framing, Pricing & Selling Your B2B Digital Offers
The Digital revolution promises trillions of dollars in created value by 2030. Consultants and researchers are projecting massive and disruptive disruption in entire industrial sectors. As a results, PwC reports in their DigitalIQ report that 73% of executives say that they are investing in internet of things (IoT) and 54% in artificial intelligence. ABB predicts that 33 billion things or objects...
Stephan M. Liozu is Chief Value Officer of the Thales Group (thalesgroup.com) and Chief Marketing Officer of Thales North America. He is also the founder of Value Innoruption Advisors, a consulting company focused on B2B value management, value--based pricing, and data monetization located in Phoenix, AZ (valueinnoruption.com). He is also an adjunct professor and research fellow at Case Western...
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