Surprise Castle
/Books/Business/Digital Marketing
Measuring the Networked Nonpro

Measuring the Networked Nonpro - Paperback

by Beth Kanter, Katie Delahaye Paine
$32.99
$34.95
-6%
Quantity
01

Pay over time for orders over $35.00 with

Availability:In StockContributor:Beth Kanter, Katie Delahaye PainePublish date:2012-10-09Pages:336
Language:EnglishPublisher:Jossey-BassISBN-13:9781118137604ISBN-10:1118137604UPC:9781118137604Book Category:Business & Economics, ComputersBook Subcategory:Nonprofit Organizations & Charities, E-Commerce, InternetBook Topic:Digital Marketing, Social MediaAward:2013 Axiom Business Book Awards Silver Medal Winner - Networking/Communication AwardSize:9.20 x 7.00 x 0.80 inchesWeight:1.2015Product ID:SCHPJFB3EY
The tools nonprofits need to measure the impact of their social media


Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit's decision making process but will produce results-driven metrics for staff and stakeholders.


  • A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures
  • Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine
  • Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals

This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.

Language:EnglishPublisher:Jossey-BassISBN-13:9781118137604ISBN-10:1118137604UPC:9781118137604Book Category:Business & Economics, ComputersBook Subcategory:Nonprofit Organizations & Charities, E-Commerce, InternetBook Topic:Digital Marketing, Social MediaAward:2013 Axiom Business Book Awards Silver Medal Winner - Networking/Communication AwardSize:9.20 x 7.00 x 0.80 inchesWeight:1.2015Product ID:SCHPJFB3EY

Named one of the most influential women in technology by Fast Company and one of BusinessWeek's "Voices of Innovation for Social Media," Beth Kanter is the author of Beth's Blog: How Nonprofits Can Use Social Media; a visiting scholar, The David and Lucile Packard Foundation; and a speaker and trainer.

Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability.

Publisher: Jossey-Bass

Awards

🏆 2013 Axiom Business Book Awards Silver Medal Winner - Networking/Communication Award

Contributor(s)

Beth Kanter, Katie Delahaye Paine

Author

Beth Kanter, Katie Delahaye Paine

Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.

Recently Viewed

View All