Marketing Effectiveness: Applying Marketing Science for Brand Growth - Paperback
$38.99
Quantity
01
Pay over time for orders over $35.00 with
Availability:In StockContributor:Sorin Patilinet, Jane Wakely (Foreword by)Publish date:8/26/2025Pages:264
Language:EnglishPublisher:Kogan PageISBN-13:9781398621053ISBN-10:1398621056UPC:9781398621053Book Category:Business & Economics, ComputersBook Subcategory:E-Commerce, Data Science, InternationalBook Topic:Digital Marketing, Data Analytics, MarketingSize:9.21 x 6.14 x 0.72 inchesWeight:1.1111Product ID:SCBX3GQAZZ
Marketing Effectiveness: Applying Marketing Science for Brand Growth
In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers are now more than ever expected to deliver quantifiable results. This is where marketing effectiveness comes in.
Contrary to popular belief marketing effectiveness is not just about the measuring of ROI. The lens of effectiveness must be applied to all marketing mix elements,...Language:EnglishPublisher:Kogan PageISBN-13:9781398621053ISBN-10:1398621056UPC:9781398621053Book Category:Business & Economics, ComputersBook Subcategory:E-Commerce, Data Science, InternationalBook Topic:Digital Marketing, Data Analytics, MarketingSize:9.21 x 6.14 x 0.72 inchesWeight:1.1111Product ID:SCBX3GQAZZ
Sorin Patilinet is the Senior Director of Marketing Effectiveness at Mars based in Brussels, Belgium. His initiatives such as the innovative AVI and ACE effectiveness measurement systems have earned industry recognition from prestigious organizations including WARC, ANA and WFA. As a keynote speaker at renowned industry events including Cannes, WFA, ANA, Mad//fest, Festival of Marketing,...
Publisher: Kogan Page
Contributor(s)
Author
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.