Managing Online Reputation: How to Protect Your Company on Social Media - Paperback
$32.99
Quantity
01
Pay over time for orders over $35.00 with
Offers & Perks
Earn 32 points with this purchase
Added to your rewards balance after checkout.
100 points welcome bonus
Create an account and start with extra points.
Availability:In StockContributor:Charlie PownallSeries:Palgrave Pocket ConsultantsTheme:Topical/Social Media PersonalitiesPublish date:9/30/2015Pages:236
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9781137382290ISBN-10:1137382295UPC:9781137382290Book Category:Business & EconomicsBook Subcategory:E-Commerce, Public Relations, Customer RelationsBook Topic:Digital MarketingSize:7.90 x 5.20 x 0.50 inchesWeight:0.272Product ID:SCFR7NWEZ0
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9781137382290ISBN-10:1137382295UPC:9781137382290Book Category:Business & EconomicsBook Subcategory:E-Commerce, Public Relations, Customer RelationsBook Topic:Digital MarketingSize:7.90 x 5.20 x 0.50 inchesWeight:0.272Product ID:SCFR7NWEZ0
Charlie Pownall is a communications consultant and trainer with over twenty years' experience in Public Relations, Reputation Management and Social Media. Founder of online reputation consultancy CPC, he led public relations firm Burson-Marsteller's digital capabilities across Asia-Pacific and managed global communications for advertising and marketing group WPP. He started his career as a speechwriter and press officer at the European Commission. Charlie writes extensively on communications and reputation, and speaks regularly at conferences, business events and business schools across Asia and the Middle-East.
Publisher: Palgrave MacMillan
Contributor(s)
Author
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.