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Making Ads Pay: Timeless Tips for Successful Copywriting

Making Ads Pay: Timeless Tips for Successful Copywriting - Hardcover

by John Caples
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Making Ads Pay: Timeless Tips for Successful Copywriting

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Availability:In StockContributor:John CaplesPublish date:2013-02-08Pages:258
Language:EnglishPublisher:www.bnpublishing.comISBN-13:9781638231288ISBN-10:1638231281UPC:9781638231288Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, International, E-CommerceBook Topic:Marketing, Digital MarketingSize:9.00 x 6.00 x 0.63 inchesWeight:1.131Product ID:SCVG3P09D1
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Language:EnglishPublisher:www.bnpublishing.comISBN-13:9781638231288ISBN-10:1638231281UPC:9781638231288Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, International, E-CommerceBook Topic:Marketing, Digital MarketingSize:9.00 x 6.00 x 0.63 inchesWeight:1.131Product ID:SCVG3P09D1
Publisher: www.bnpublishing.com

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John Caples

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John Caples

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