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Making Ads Pay: Timeless Tips for Successful Copywriting

Making Ads Pay: Timeless Tips for Successful Copywriting - Paperback

by John Caples
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Making Ads Pay: Timeless Tips for Successful Copywriting

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Availability:In StockContributor:John CaplesPublish date:2013-02-08Pages:258
Language:EnglishPublisher:www.bnpublishing.comISBN-13:9781607965664ISBN-10:1607965666UPC:9781607965664Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, International, E-CommerceBook Topic:Marketing, Digital MarketingSize:9.00 x 6.00 x 0.54 inchesWeight:0.7716Product ID:SCW1VQPY9C
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Language:EnglishPublisher:www.bnpublishing.comISBN-13:9781607965664ISBN-10:1607965666UPC:9781607965664Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, International, E-CommerceBook Topic:Marketing, Digital MarketingSize:9.00 x 6.00 x 0.54 inchesWeight:0.7716Product ID:SCW1VQPY9C
Publisher: www.bnpublishing.com

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John Caples

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John Caples

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