Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status - Paperback
by David Wragg
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Language:EnglishPublisher:Kogan PageISBN-13:9780749469405ISBN-10:749469404UPC:9780749469405Book Category:Business & EconomicsBook Subcategory:Sales & Selling, Marketing, ManagementSize:9.61 x 6.69 x 0.85 inchesWeight:1.4506Product ID:SCJTQ9VZGC
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key Account Management puts forward a straightforward...
Language:EnglishPublisher:Kogan PageISBN-13:9780749469405ISBN-10:749469404UPC:9780749469405Book Category:Business & EconomicsBook Subcategory:Sales & Selling, Marketing, ManagementSize:9.61 x 6.69 x 0.85 inchesWeight:1.4506Product ID:SCJTQ9VZGC
Peter Cheverton is Director of Insight Marketing & People, now established as the leading international training and consultancy firm in KAM implementation, working in more than thirty countries including Australia, Austria, Belgium, Brazil, Canada, China, Denmark, France, Germany, Holland, Hong Kong, India, Italy, Korea, Malaysia, Mexico, Poland, Singapore, South Africa, Sweden, Switzerland,...
Publisher: Kogan Page
Edition
6th Edition
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