Key Account Management: Strategies for Success in Pharma - Hardcover

Chaganti, Subba Rao: - "Subba Rao Chaganti is a pioneering voice at the intersection of pharmaceutical marketing, behavioral science, and emerging technologies. With over three decades of industry experience and a prolific portfolio of 30 groundbreaking books on pharmaceutical strategy, Chaganti is widely regarded as a thought leader who redefines how pharma educates, engages, and empowers.He began his journey as a marketing educator and practitioner, driven by a singular mission: to bridge thegap between science and storytelling in pharma. Today, his work spans disciplines-from sales force effectiveness and key account management to digital therapeutics, wearable tech, internal branding, and AI-powered brand strategy.Beyond the books, Chaganti is a mentor to brand managers, a respected voice on LinkedIn and Substack, and an unwavering advocate for ethical, patient-centered innovation in life sciences marketing. His ability to translate complexity into actionable strategy makes his work not just readable-but indispensable.He lives in Farmington, Connecticut, USA, and can be reached at: subbarao.chaganti@gmail.com.Here is a list of his publications:1. Pharmaceutical Marketing in India: Concepts, Cases, Strategy2. Game Plans for Post-GATT Era: Action Agenda of the Indian Pharmaceutical Industry3. Compete or Forfeit: Strategies for Sustainable Competitive Advantage in the Pharma Product Patents Era4. Pharmaceutical Marketing in India for Today and Tomorrow - 25th Anniversary Edition5. Bullseyes and Blunders: Lessons from 100 Cases in Pharma Marketing6. Digital Pharma Marketing Playbook: Winning With the New Rules of Engagement7. Cracking the Generics Code: Your Single-Source Success Manual for Winning in Multi-Source Product Markets8. Reimagine Pharma Marketing: Make It Future-Proof!9. Brand Positioning in Pharma10. Transactional to Transformational Marketing in Pharma: The Science of Why and The Art of How11. A to Z of Pharmaceutical Marketing: World's First and Only Encyclopedia in Two Volumes12. The Synergy of Minds: Human+AI Orchestrating the Pharma Marketing Revolution13. Design Thinking for Pharma14. The Pharma Product Manager: Navigating the Digital Frontier15. Sentiment Analysis for Pharma Marketers16. Whispering to AI: Prompt Engineering for Pharma Brand Managers17. Storytelling in Pharma Marketing18. Beyond the Molecule: The Art and Science of Metaphors That Matter19. The Voices Within: Your Body Speaks, When your organs tell their own stories20. Pharma Archetypes: The Science of Meaningful Healthcare Marketing21. Navigating the AI Revolution: Human Futures22. Breaking Through: A Business Novel (based on the theory of constraints)23. Code to Cure: Digital Therapeutics and the Future of Pharma24. The Wearable Edge: Redefining Pharma Marketing in a Connected and Data-Driven World25. Tarun Gupta: The Man who taught Marketing to the Indian Pharmaceutical Industry26. The Inner Game of Marketing: Mastering the Mind Behind the Message27. Level Up: Gamification in Pharma Marketing28. Marketing Fundamentals29. The Digital Marketer's Playbook: Strategies, Frameworks, and Tools for the New Marketing Era30. Advertising in the Age of Generative AI: How Agencies, Creatives, and Brands Win31. Sardar Patel: The Iron Man of India"