Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media - Hardcover
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Availability:In StockContributor:Mei Wu, Peter Jakubowicz, Chengyu CaoSeries:Advances in Marketing, Customer Relationship Management, andPublish date:9/30/2013Pages:326
Languages:EnglishPublisher:Business Science ReferenceISBN-13:9781466645783ISBN-10:1466645784UPC:9781466645783Book Category:Business & Economics, ComputersBook Subcategory:Industries, E-Commerce, InternetBook Topic:Retailing, Digital Marketing, Social MediaSize:11.00 x 8.50 x 0.75 inchesWeight:1.044Product ID:SCVPCZS0JX
Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.
Languages:EnglishPublisher:Business Science ReferenceISBN-13:9781466645783ISBN-10:1466645784UPC:9781466645783Book Category:Business & Economics, ComputersBook Subcategory:Industries, E-Commerce, InternetBook Topic:Retailing, Digital Marketing, Social MediaSize:11.00 x 8.50 x 0.75 inchesWeight:1.044Product ID:SCVPCZS0JX
Publisher: Business Science Reference
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