Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets - Paperback
$13.99
$18.99
-26%Quantity
01
Pay over time for orders over $35.00 with
Availability:In StockContributor:Geoffrey A. MooreSeries:Collins Business EssentialsPublish date:2005-12-27Pages:272
Language:EnglishPublisher:Harper BusinessISBN-13:9780060745813ISBN-10:60745819UPC:9780060745813Book Category:Business & EconomicsBook Subcategory:Management, Marketing, Sales & SellingSize:8.00 x 5.32 x 0.68 inchesWeight:0.4806Product ID:SC86SJ9J9Q
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.
Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers...
Series: Collins Business Essentials
Language:EnglishPublisher:Harper BusinessISBN-13:9780060745813ISBN-10:60745819UPC:9780060745813Book Category:Business & EconomicsBook Subcategory:Management, Marketing, Sales & SellingSize:8.00 x 5.32 x 0.68 inchesWeight:0.4806Product ID:SC86SJ9J9Q
Moore, Geoffrey A.: -
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
Publisher: Harper Business
Contributor(s)
Author
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.