Innengerichtetes, Identitätsbasiertes Markenmanagement in Call Centern - Paperback
by Verena König
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Availability:In StockContributor:Prof Dr Christoph BurmannSeries:Innovatives MarkenmanagementPublish date:2/24/2010Pages:255
Languages:GermanPublisher:Gabler VerlagISBN-13:9783834921819ISBN-10:3834921815UPC:9783834921819Book Category:Business & EconomicsBook Subcategory:Management, Marketing, Sales & SellingSize:8.27 x 5.83 x 0.54 inchesWeight:0.309Product ID:SCTQYDSYZE
Verena König zeigt, welchen Beitrag das innengerichtete, identitätsbasierte Markenmanagement in Call Centern für einen langfristigen Markenerfolg leisten kann.
Languages:GermanPublisher:Gabler VerlagISBN-13:9783834921819ISBN-10:3834921815UPC:9783834921819Book Category:Business & EconomicsBook Subcategory:Management, Marketing, Sales & SellingSize:8.27 x 5.83 x 0.54 inchesWeight:0.309Product ID:SCTQYDSYZE
Dr. Verena König promovierte bei Univ.-Prof. Dr. Christoph Burmann am Lehrstuhl für innovatives Markenmanagement (LiM) der Universität Bremen.
Publisher: Gabler Verlag
Edition
2010 Edition
Contributor(s)
Author
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