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Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works - Paperback

by Pam Didner
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Availability:In StockContributor:Pam DidnerPublish date:2014-09-15Pages:256
Language:EnglishPublisher:McGraw-Hill CompaniesISBN-13:9780071840972ISBN-10:71840974UPC:9780071840972Book Category:Business & EconomicsBook Subcategory:Marketing, E-Commerce, EntrepreneurshipBook Topic:Direct, Digital MarketingSize:8.90 x 5.90 x 0.70 inchesWeight:0.7518Product ID:SCETWDSAPW
Engage Customers Around the World with Cross-Regional Content Marketing

Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consumecontent. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.

LEARN HOW TO:

  • Create content that engages people--regardless of their country and culture
  • Identify key actions and strategies to apply to your projects
  • Connect "dots" that others don't see and connect them in ways you never thought of before

"Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity

"A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity

"This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata

"Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P's developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling

Language:EnglishPublisher:McGraw-Hill CompaniesISBN-13:9780071840972ISBN-10:71840974UPC:9780071840972Book Category:Business & EconomicsBook Subcategory:Marketing, E-Commerce, EntrepreneurshipBook Topic:Direct, Digital MarketingSize:8.90 x 5.90 x 0.70 inchesWeight:0.7518Product ID:SCETWDSAPW

Pam Didner (Portland, OR) is a global content marketing strategist, speaker and author. As a global integrated marketing strategist, she led Intel's Enterprise product launches and worldwide marketing campaigns. She also contributes articles to the Huffington Post, Daily Crowd Sourcing, Content Marketing Institute and other publications.


Publisher: McGraw-Hill Companies

Contributor(s)

Pam Didner

Author

Pam Didner

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