Franchise Fame: An Insider's Marketing Guide to Incremental Growth and Soaring Success for Franchisors - Paperback
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IN A CROWDED MARKETPLACE, HOW DOES YOUR FRANCHISE STAND OUT FROM THE COMPETITION AND ATTRACT BUYERS?
Forget everything you think you know about franchise marketing. Franchise Fame introduces the Five Fs Franchise Marketing model and walks you through the steps to implement it in your business, enabling you to achieve sustainable growth and franchise fame.
Packed with best practice tips, case studies and real-life experiences, this book will help you grow your franchise in territories you never even dreamed of. Learn how to:
- Maintain a full sales funnel with high-quality leads who want to invest in your franchise
- Identify and select the right candidates with whom to partner
- Sustain high performance and satisfaction within your existing network of franchisees
- Build and maintain an impeccable franchise reputation
- Select the best team players to achieve your goals without breaking the bank or sacrificing your work-life balance
Dani Peleva led the marketing and branding teams of a global franchise brand before establishing her own award-winning franchise marketing agency, gaining invaluable experience and knowledge of franchise marketing both client- and agency-side. She has worked with global franchisors from UK, Europe, Australia and South America, some of which have more than 2,600 locations worldwide. With a deep understanding of the challenges and pain points most franchisees experience, Dani has developed a unique model that addresses and resolves these issues.
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