Ethical AI in Marketing: Aligning Growth, Responsibility and Customer Trust - Hardcover
$130.99
$134.00
-2%Choose Option
Hardcover
$130.99
$134.00
Paperback
$38.99
Quantity
01
Pay over time for orders over $35.00 with
Offers & Perks
Earn 130 points with this purchase
Added to your rewards balance after checkout.
100 points welcome bonus
Create an account and start with extra points.
Languages:EnglishPublisher:Kogan PageISBN-13:9781398622319ISBN-10:1398622311UPC:9781398622319Book Category:Business & Economics, ComputersBook Subcategory:Business Ethics, Artificial Intelligence, MarketingBook Topic:Expert Systems, IndustrialSize:9.21 x 6.14 x 0.69 inchesWeight:1.28Product ID:SCG7EPQQNX
How can you harness AI in marketing while building trust and delivering lasting results?
Ethical AI in Marketing equips mid-career marketing professionals with the strategies, principles and tools to implement AI effectively and ethically. Whether you are launching your first AI initiative or optimizing existing programs, author Nicole Alexander provides a clear framework for developing innovative solutions that uphold brand integrity and drive competitive advantage. Drawing on real-world examples from Ally, OSF Healthcare, Adobe and Ipsos, it explores how organizations at different stages of AI maturity navigate privacy challenges, governance requirements and audience expectations. You will learn how to:- Develop AI strategies that align with brand values and long-term goals
- Apply governance frameworks to ensure ethical and compliant practices
- Leverage AI to deliver personalized experiences without compromising trust
- Optimize adoption by balancing innovation with responsible oversight From navigating privacy considerations to developing governance frameworks, this book helps you apply AI with confidence, build credibility in your organization and advance your career impact in the evolving marketing landscape. Themes include: AI strategy, ethical marketing, governance, personalization, innovation, trust building
Languages:EnglishPublisher:Kogan PageISBN-13:9781398622319ISBN-10:1398622311UPC:9781398622319Book Category:Business & Economics, ComputersBook Subcategory:Business Ethics, Artificial Intelligence, MarketingBook Topic:Expert Systems, IndustrialSize:9.21 x 6.14 x 0.69 inchesWeight:1.28Product ID:SCG7EPQQNX
Nicole M. Alexander is a marketing leader, educator, and AI ethics expert with over 25 years experience driving global growth, innovation and digital transformation. She serves as an adjunct professor at NYU, a lecturer at Columbia University and sits on the boards of Per Scholas and The Loveland Foundation. Her career includes senior roles as Global Head of Marketing at Meta, SVP of Innovation at Ipsos and VP of Innovation for Nielsen China. She holds an MSt in AI Ethics and Society from Cambridge and an Executive MBA from TRIUM, and divides her time between New York City and Mexico City.
Publisher: Kogan Page
Contributor(s)
Author
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.