Ethical AI in Marketing: Aligning Growth, Responsibility and Customer Trust - Hardcover
$130.99
$134.00
-2%Choose Option
Hardcover
$130.99
$134.00
Paperback
$38.99
Quantity
01
Pay over time for orders over $35.00 with
Language:EnglishPublisher:Kogan PageISBN-13:9781398622319ISBN-10:1398622311UPC:9781398622319Book Category:Business & Economics, ComputersBook Subcategory:Business Ethics, Artificial Intelligence, MarketingBook Topic:Expert Systems, IndustrialSize:9.21 x 6.14 x 0.69 inchesWeight:1.2809Product ID:SCG7EPQQNX
Ethical AI in Marketing: Aligning Growth, Responsibility and Customer Trust
How can you harness AI in marketing while building trust and delivering lasting results?
Ethical AI in Marketing equips mid-career marketing professionals with the strategies, principles and tools to implement AI effectively and ethically. Whether you are launching your first AI initiative or optimizing existing programs, author Nicole Alexander provides a clear framework for developing...Language:EnglishPublisher:Kogan PageISBN-13:9781398622319ISBN-10:1398622311UPC:9781398622319Book Category:Business & Economics, ComputersBook Subcategory:Business Ethics, Artificial Intelligence, MarketingBook Topic:Expert Systems, IndustrialSize:9.21 x 6.14 x 0.69 inchesWeight:1.2809Product ID:SCG7EPQQNX
Nicole M. Alexander is a marketing leader, educator, and AI ethics expert with over 25 years experience driving global growth, innovation and digital transformation. She serves as an adjunct professor at NYU, a lecturer at Columbia University and sits on the boards of Per Scholas and The Loveland Foundation. Her career includes senior roles as Global Head of Marketing at Meta, SVP of Innovation...
Publisher: Kogan Page
Contributor(s)
Author
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.