Ethical AI in Marketing: Aligning Growth, Responsibility and Customer Trust - Paperback
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Language:EnglishPublisher:Kogan PageISBN-13:9781398622296ISBN-10:139862229XUPC:9781398622296Book Category:Business & Economics, ComputersBook Subcategory:Business Ethics, Artificial Intelligence, MarketingBook Topic:Expert Systems, IndustrialSize:9.21 x 6.14 x 0.61 inchesWeight:0.9017Product ID:SCZQFQNW3M
Ethical AI in Marketing: Aligning Growth, Responsibility and Customer Trust
The rapid evolution of AI presents marketers with unparalleled opportunities, but innovation inevitably invites scrutiny. To stay ahead, marketers must ensure their use of AI is both effective and ethical.
Whether you're launching your first AI marketing initiative or scaling existing programs, this practical guide equips senior marketing professionals and aspiring leaders with the strategic...Language:EnglishPublisher:Kogan PageISBN-13:9781398622296ISBN-10:139862229XUPC:9781398622296Book Category:Business & Economics, ComputersBook Subcategory:Business Ethics, Artificial Intelligence, MarketingBook Topic:Expert Systems, IndustrialSize:9.21 x 6.14 x 0.61 inchesWeight:0.9017Product ID:SCZQFQNW3M
Nicole M. Alexander is a marketing leader, educator, and AI ethics expert with over 25 years experience driving global growth, innovation and digital transformation. She serves as an adjunct professor at NYU, a lecturer at Columbia University and sits on the boards of Per Scholas and The Loveland Foundation. Her career includes senior roles as Global Head of Marketing at Meta, SVP of Innovation...
Publisher: Kogan Page
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