Electronic Commerce, Second Edition: The Strategic Perspective - Paperback
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Languages:EnglishPublisher:Orange Grove Texts PlusISBN-13:9781616100292ISBN-10:161610029XUPC:9781616100292Book Category:Business & Economics, ComputersBook Subcategory:E-Commerce, Electronic Commerce, MarketingBook Topic:Digital Marketing, MultilevelSize:11.00 x 8.50 x 0.24 inchesWeight:0.286Product ID:SCRX8DZB1Q
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Languages:EnglishPublisher:Orange Grove Texts PlusISBN-13:9781616100292ISBN-10:161610029XUPC:9781616100292Book Category:Business & Economics, ComputersBook Subcategory:E-Commerce, Electronic Commerce, MarketingBook Topic:Digital Marketing, MultilevelSize:11.00 x 8.50 x 0.24 inchesWeight:0.286Product ID:SCRX8DZB1Q
Publisher: Orange Grove Texts Plus
Edition
2nd Edition
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Author
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