Design for Impact: Your Guide to Designing Effective Product Experiments - Paperback
by Erin Weigel
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Availability:In StockContributor:Erin Weigel, Stuart Frisby (Foreword by), Lukas Vermeer (Foreword by)Publish date:2024-06-11Pages:304
Language:EnglishPublisher:Two Waves BooksISBN-13:9781959029373ISBN-10:1959029371UPC:9781959029373Book Category:Business & EconomicsBook Subcategory:Consumer Behavior, Decision Making & Problem Solving, E-CommerceBook Topic:Digital MarketingSize:8.90 x 6.00 x 1.20 inchesWeight:1.2015Product ID:SCK5EAZ2BB
Design for Impact: Your Guide to Designing Effective Product Experiments
Design for Impact is a down-to-earth A/B testing guide. It features the Conversion Design process to operationalize effective experimentation in your company. In it, Erin Weigel gives you practical tips and tools to design better experiments at scale. She does this with self-deprecating humor that will leave you smiling--if not laughing aloud. As a bonus, The Good Experimental Design toolkit...
Language:EnglishPublisher:Two Waves BooksISBN-13:9781959029373ISBN-10:1959029371UPC:9781959029373Book Category:Business & EconomicsBook Subcategory:Consumer Behavior, Decision Making & Problem Solving, E-CommerceBook Topic:Digital MarketingSize:8.90 x 6.00 x 1.20 inchesWeight:1.2015Product ID:SCK5EAZ2BB
Publisher: Two Waves Books
Contributor(s)
Erin Weigel, Stuart Frisby (Foreword by), Lukas Vermeer (Foreword by)
Author
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