Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty - Paperback
by Zontee Hou
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Language:EnglishPublisher:Kogan PageISBN-13:9781398614604ISBN-10:1398614602UPC:9781398614604Book Category:Business & EconomicsBook Subcategory:Marketing, Consumer Behavior, E-CommerceBook Topic:Research, Digital MarketingSize:9.21 x 6.14 x 0.76 inchesWeight:0.8708Product ID:SC1A8EAGPA
Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty
Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics.
To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep understanding of your audience. Data-Driven Personalization breaks down the best ways to reach new customers and better engage your best customers. By...Language:EnglishPublisher:Kogan PageISBN-13:9781398614604ISBN-10:1398614602UPC:9781398614604Book Category:Business & EconomicsBook Subcategory:Marketing, Consumer Behavior, E-CommerceBook Topic:Research, Digital MarketingSize:9.21 x 6.14 x 0.76 inchesWeight:0.8708Product ID:SC1A8EAGPA
Zontee Hou is Founder of Media Volery, a digital marketing agency, and Managing Director of consultancy Convince & Convert. She has nearly 20 years of experience in the marketing industry and has advised organizations including the International Monetary Fund, Fidelity Investments, Indiana University and Caesars Entertainment. Hou has been a lecturer at Columbia University and The City...
Publisher: Kogan Page
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