Customer Relationship Management: How To Develop and Execute a CRM Strategy - Paperback
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Language:EnglishPublisher:Business Expert PressISBN-13:9781953349644ISBN-10:1953349641UPC:9781953349644Book Category:Business & EconomicsBook Subcategory:Marketing, Sales & Selling, ManagementBook Topic:ManagementSize:9.00 x 6.00 x 0.45 inchesWeight:0.6415Product ID:SCWHJM75HQ
Customer Relationship Management: How To Develop and Execute a CRM Strategy
CRM first entered the business vocabulary in the early 90's; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM's strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit.
This...
Language:EnglishPublisher:Business Expert PressISBN-13:9781953349644ISBN-10:1953349641UPC:9781953349644Book Category:Business & EconomicsBook Subcategory:Marketing, Sales & Selling, ManagementBook Topic:ManagementSize:9.00 x 6.00 x 0.45 inchesWeight:0.6415Product ID:SCWHJM75HQ
A Fellow of the Institute of Consulting, Mike Pearce's career spans senior positions in corporate management, management consultancy and running his own businesses; all under the general umbrella of sales, marketing and CRM. The breadth and depth of his career experience has enabled him to observe and draw practical insights on CRM and its role in the business model. These are aptly summarized,...
Publisher: Business Expert Press
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