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Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires

Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires - Paperback

by David Aaker
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Availability:In StockContributor:David AakerPublish date:2018-03-06Pages:190
Language:EnglishPublisher:Morgan James PublishingISBN-13:9781683506119ISBN-10:1683506111UPC:9781683506119Book Category:Business & EconomicsBook Subcategory:Marketing, E-Commerce, Business CommunicationBook Topic:Digital MarketingSize:8.50 x 5.50 x 0.44 inchesWeight:0.5401Product ID:SCN5JKPE9H
Creating Signature Stories applies the power of storytelling-a key to any digital program-to strategic messaging.
Language:EnglishPublisher:Morgan James PublishingISBN-13:9781683506119ISBN-10:1683506111UPC:9781683506119Book Category:Business & EconomicsBook Subcategory:Marketing, E-Commerce, Business CommunicationBook Topic:Digital MarketingSize:8.50 x 5.50 x 0.44 inchesWeight:0.5401Product ID:SCN5JKPE9H
Aaker, David: - David Aaker is the author of over one hundred articles and eighteen books on marketing, business strategy, and branding that have sold over one million copies combined. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. David currently resides in Orinda, CA.
Publisher: Morgan James Publishing

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David Aaker

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David Aaker

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