Chief Communications Officers at Work: Trusted Advisors That Build, Influence, and Protect Organizational Reputations - Paperback
$35.99
$49.99
-28%Quantity
01
Pay over time for orders over $35.00 with
Language:EnglishPublisher:ApressISBN-13:9798868818554UPC:9798868818554Book Category:Business & EconomicsBook Subcategory:Marketing, E-Commerce, Business CommunicationBook Topic:Digital MarketingSize:9.21 x 6.14 x 0.62 inchesWeight:0.9304Product ID:SCGDAPWJBW
Chief Communications Officers at Work: Trusted Advisors That Build, Influence, and Protect Organizational Reputations
In a world of fake news, organizations increasingly need to better manage their reputation and build trust. Those that do so successfully benefit from more engaged stakeholders, whether that's loyal customers, satisfied employees or informed shareholders. This book will help C-level executives, and especially the CEO, understand the criticality of the communications function, how it underpins a...
Language:EnglishPublisher:ApressISBN-13:9798868818554UPC:9798868818554Book Category:Business & EconomicsBook Subcategory:Marketing, E-Commerce, Business CommunicationBook Topic:Digital MarketingSize:9.21 x 6.14 x 0.62 inchesWeight:0.9304Product ID:SCGDAPWJBW
Tabita Andersson is a senior communications, brand and marketing leader in the B2B industry. For over 25 years, she has worked in-house, with agencies, and as a consultant to provide communications support, advice and leadership to build and protect company brand and reputation. She is passionate about the role communications play in helping a business thrive and how it can help C-level...
Publisher: Apress
Contributor(s)
Author
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.