Building B2B Relationships: How to Identify, Map and Develop Key Relationships to Win More Business - Paperback
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Language:EnglishPublisher:Kogan PageISBN-13:9781398615410ISBN-10:1398615412UPC:9781398615410Book Category:Business & EconomicsBook Subcategory:Sales & Selling, Marketing, InternationalBook Topic:Management, Research, MarketingSize:9.21 x 6.14 x 0.70 inchesWeight:0.8003Product ID:SCAWZ6XE6S
Building B2B Relationships: How to Identify, Map and Develop Key Relationships to Win More Business
With more people involved in B2B buying decisions and key accounts becoming more complex than ever, it's imperative to have clear visibility into who the decision makers are and a strategy for how you will engage with them.
Building B2B Relationships presents a step-by-step guide to identifying, mapping, and developing key stakeholder relationships, helping you to win more and win faster. ...Language:EnglishPublisher:Kogan PageISBN-13:9781398615410ISBN-10:1398615412UPC:9781398615410Book Category:Business & EconomicsBook Subcategory:Sales & Selling, Marketing, InternationalBook Topic:Management, Research, MarketingSize:9.21 x 6.14 x 0.70 inchesWeight:0.8003Product ID:SCAWZ6XE6S
Dr Ryan O'Sullivan is a senior executive, board member, business adviser, university lecturer and author. He has spent his career perfecting and then evangelizing a 'relationship first' approach to growing revenue. Based near Nice, France he currently works for relationship mapping company Introhive where he advises clients such as PwC, Deloitte and KPMG on how they can better utilize their...
Publisher: Kogan Page
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