/Books/Business/Management/Sales & Selling

Brand Is Destiny: The Ultimate Bottom Line - Paperback

Name: Brand Is Destiny: The Ultimate Bottom Line
Brand: MHR Enterprises
SKU: 9780974501741
Price: 17.99 USD
Availability: InStock

by Marc H. Rudov

$17.99

$24.95

-28%

Quantity

01

Pay over time for orders over $35.00 with

Offers & Perks

Earn 17 points with this purchase

Added to your rewards balance after checkout.

100 points welcome bonus

Create an account and start with extra points.

Join now

How rewards workSign in

Availability:In StockContributor:Marc H. RudovPublish date:2017-02-07Pages:198

Languages:EnglishPublisher:MHR EnterprisesISBN-13:9780974501741ISBN-10:974501743UPC:9780974501741Book Category:Business & EconomicsBook Subcategory:Management, Marketing, Sales & SellingBook Topic:ManagementSize:9.00 x 6.00 x 0.42 inchesWeight:0.6Product ID:SCESR7N902

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction -- and is, therefore, its destiny and ultimate bottom line.

CEOs and entrepreneurs will learn why:

Sears went from leader to loser
IBM's revenues shrank 19 quarters in a row
Apple's new spaceship HQ will kill its brand
Unions impede the success of value-based healthcare
Political correctness is a brand-killer
Beauty is not in the eye of the beholder
Trump almost lost the election
Super Bowl advertising is a total waste of money
Millennials are bad for business.

Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.

Languages:EnglishPublisher:MHR EnterprisesISBN-13:9780974501741ISBN-10:974501743UPC:9780974501741Book Category:Business & EconomicsBook Subcategory:Management, Marketing, Sales & SellingBook Topic:ManagementSize:9.00 x 6.00 x 0.42 inchesWeight:0.6Product ID:SCESR7N902

Rudov, Marc H.: - Marc Rudov is a branding advisor to CEOs, author of "Be Unique or Be Ignored: The CEO's Guide to Branding" and numerous articles, and a media commentator. He's headed marketing organizations in both large and small companies. Rudov is known worldwide as an independent thinker and thought-leader, unfazed by political correctness and technological correctness. Mr. Rudov rails against industry, product, and technology jargon, and teaches his clients-from various industries-to escape their comfort zones to stand out, to be unique. He counsels CEOs that, if they fail to lead and enforce their branding initiatives, they will create "entroprises," imperil their destinies, and, consequently, squash their bottom lines. Rudov earned his engineering degree from the University of Pittsburgh and his MBA from Boston University. Marc Rudov is available for radio & TV appearances, debates, speaking engagements, and, of course, new clients. Find him at MarcRudov.com.

Publisher: MHR Enterprises

Contributor(s)

Marc H. Rudov

Author

Marc H. Rudov

Free shipping on orders over $75. Standard shipping takes 3-7 business days. Eligible items may be returned within 30 days of delivery. Conditions apply.

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction -- and is, therefore, its destiny and ultimate bottom line.

CEOs and entrepreneurs will learn why:

Sears went from leader to loser
IBM's revenues shrank 19 quarters in a row
Apple's new spaceship HQ will kill its brand
Unions impede the success of value-based healthcare
Political correctness is a brand-killer
Beauty is not in the eye of the beholder
Trump almost lost the election
Super Bowl advertising is a total waste of money
Millennials are bad for business.

Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.

Rudov, Marc H.: - Marc Rudov is a branding advisor to CEOs, author of "Be Unique or Be Ignored: The CEO's Guide to Branding" and numerous articles, and a media commentator. He's headed marketing organizations in both large and small companies. Rudov is known worldwide as an independent thinker and thought-leader, unfazed by political correctness and technological correctness. Mr. Rudov rails against industry, product, and technology jargon, and teaches his clients-from various industries-to escape their comfort zones to stand out, to be unique. He counsels CEOs that, if they fail to lead and enforce their branding initiatives, they will create "entroprises," imperil their destinies, and, consequently, squash their bottom lines. Rudov earned his engineering degree from the University of Pittsburgh and his MBA from Boston University. Marc Rudov is available for radio & TV appearances, debates, speaking engagements, and, of course, new clients. Find him at MarcRudov.com.

Publisher: MHR Enterprises

Contributor(s)

Marc H. Rudov

Author

Marc H. Rudov

Brand Is Destiny: The Ultimate Bottom Line - Paperback

Offers & Perks

Get Help

Explore

Brand Is Destiny: The Ultimate Bottom Line - Paperback

Offers & Perks

Highlights

Specifications

About this item

Ratings & Reviews

Specifications

About the Author

About the Publisher

Credits

Shipping & Return