Brand Is Destiny: The Ultimate Bottom Line - Paperback
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Language:EnglishPublisher:MHR EnterprisesISBN-13:9780974501741ISBN-10:974501743UPC:9780974501741Book Category:Business & EconomicsBook Subcategory:Management, Marketing, Sales & SellingBook Topic:ManagementSize:9.00 x 6.00 x 0.42 inchesWeight:0.5997Product ID:SCESR7N902
Brand Is Destiny: The Ultimate Bottom Line
Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction -- and is, therefore, its destiny and ultimate bottom line.
CEOs and entrepreneurs will learn why:
- Sears went from leader to loser
- IBM's revenues shrank 19 quarters in a row
- Apple's new spaceship HQ will kill its brand
- Unions impede...
Language:EnglishPublisher:MHR EnterprisesISBN-13:9780974501741ISBN-10:974501743UPC:9780974501741Book Category:Business & EconomicsBook Subcategory:Management, Marketing, Sales & SellingBook Topic:ManagementSize:9.00 x 6.00 x 0.42 inchesWeight:0.5997Product ID:SCESR7N902
Rudov, Marc H.: - Marc Rudov is a branding advisor to CEOs, author of "Be Unique or Be Ignored: The CEO's Guide to Branding" and numerous articles, and a media commentator. He's headed marketing organizations in both large and small companies. Rudov is known worldwide as an independent thinker and thought-leader, unfazed by political correctness and technological correctness. Mr. Rudov rails...
Publisher: MHR Enterprises
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