B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive Sales - Paperback
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Language:EnglishPublisher:Kogan PageISBN-13:9781398604490ISBN-10:1398604496UPC:9781398604490Book Category:Business & EconomicsBook Subcategory:E-Commerce, Sales & SellingBook Topic:Digital Marketing, ManagementSize:9.21 x 6.14 x 0.76 inchesWeight:0.8708Product ID:SCY2938KJX
B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive Sales
Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals. For many, this has supercharged their sales performance, with empowered teams, faster results, and higher revenues. For others, the challenges of navigating social channels for business can be daunting. Concerns over...
Language:EnglishPublisher:Kogan PageISBN-13:9781398604490ISBN-10:1398604496UPC:9781398604490Book Category:Business & EconomicsBook Subcategory:E-Commerce, Sales & SellingBook Topic:Digital Marketing, ManagementSize:9.21 x 6.14 x 0.76 inchesWeight:0.8708Product ID:SCY2938KJX
Julie Atherton is the founder of the social media transformation advisory and marketing consultancy Small Wonder which specializes in advising organizations on embedding social media in their strategic development and growth. Her social media strategy books are built on 30 years' experience gained advising and training global brands, small independents and innovative start-ups including Deloitte...
Publisher: Kogan Page
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