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Artificial Intelligence in Marketing

Artificial Intelligence in Marketing - Hardcover

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Availability:In StockContributor:Naresh K. Malhotra (Editor in Chief), K. Sudhir (Editor), Olivier Toubia (Editor)Series:Review of Marketing Research #20Publish date:2023-03-13Pages:344
Language:EnglishPublisher:Emerald Publishing LimitedISBN-13:9781802628760ISBN-10:1802628762UPC:9781802628760Book Category:Business & EconomicsBook Subcategory:Marketing, E-CommerceBook Topic:Research, Digital MarketingSize:9.06 x 6.06 x 0.94 inchesWeight:1.9423Product ID:SC12YQBQAH
Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
Language:EnglishPublisher:Emerald Publishing LimitedISBN-13:9781802628760ISBN-10:1802628762UPC:9781802628760Book Category:Business & EconomicsBook Subcategory:Marketing, E-CommerceBook Topic:Research, Digital MarketingSize:9.06 x 6.06 x 0.94 inchesWeight:1.9423Product ID:SC12YQBQAH

Naresh K. Malhotra is Senior Fellow, Georgia Tech CIBER, and Regents' Professor Emeritus, Scheller College of Business, Georgia Institute of Technology (Georgia Tech), USA.

K. Sudhir is James L. Frank '32 Professor of Marketing at the Yale School of Management. His recent research uses AI methods such as NLP, video and music analytics to address questions on advertising, salesforce hiring, online reviews, bias and privacy.

Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School. His research combines methods from social sciences and data science, in order to study human processes such as motivation, choice, and creativity.


Publisher: Emerald Publishing Limited

Contributor(s)

Naresh K. Malhotra (Editor in Chief), K. Sudhir (Editor), Olivier Toubia (Editor)

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