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An Influencer's World: A Behind-The-Scenes Look at Social Media Influencers and Creators

Name: An Influencer's World: A Behind-The-Scenes Look at Social Media Influencers and Creators
Brand: University of Iowa Press
SKU: 9781609388959
Price: 17.99 USD
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Contributors:

Caroline Baker, Don Baker

Publisher:

University of Iowa Press

Binding:

Paperback

Book Category:

Business & Economics

Book Subcategory:

E-Commerce, Marketing

Book Topic:

Digital Marketing

Shipping & Return +

The product is eligible for a complimentary return within 30 days from the date of purchase. Furthermore, individual items are shipped within 24 hours of receiving the order.

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Specifications +

Release Date:

2023-06-26

ISBN 13:

9781609388959

Weight:

1.01 lbs

Size:

8.90 x 5.90 x 0.90 inches

Pages:

302

Mint Condition +

product description

Description

What is the influencer lifestyle? How do influencers win their fight for relevance and create a brand that catches fire, while still leading an authentic, healthy life? Influencing is a business built around likes and hate, which can take a huge psychological toll on those who choose to play the game. An Influencer's World pulls back the curtain and shines a light on the often-misunderstood realities of this dynamic industry. Featuring dozens of interviews with trending influencers, CEOs, leading industry insiders, brands, mental health professionals, and celebrities, this book provides an unconventional look at both the business side of influencing and the personal lives of influencers and creators.

INTERVIEWEES INCLUDE:
Isabella Avila (17.7m on TikTok)
Jacques Bastien (cofounder, SHADE)
Mark Cuban (8.6m on Twitter)
Mary Fitzgerald (1.8m on Instagram)
GloZell Green (4.6m on YouTube)
Tim Karsliyev (1.7m on Instagram)
Kevin Kreider (431k on Instagram)
Max Levine (cofounder, Amp Studios)
Cindy Pham (468k on YouTube)
Michael Schweiger (CEO, Central Entertainment Group)
LaToya Shambo (CEO/founder, Black Girl Digital)
Joshua Suarez (14.4m on TikTok)

About the Author
Caroline Baker is a freelance writer, author, and doctor of education. She teaches courses in counseling and psychology. Don Baker is market president and publisher of Puget Sound Business Journal. Both live in Kirkland, Washington.