Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling - Hardcover
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Language:EnglishPublisher:Harvard Business Review PressISBN-13:9781422196052ISBN-10:1422196054UPC:9781422196052Book Category:Business & EconomicsBook Subcategory:Sales & Selling, Strategic Planning, ManagementBook Topic:ManagementAward:2015 Axiom Business Book Awards Gold Medal Winner - Sales AwardSize:9.30 x 6.40 x 1.20 inchesWeight:1.3007Product ID:SCD35JKMWG
Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling
"The best sales book of the year" - strategy+business magazine
That gap between your company's sales efforts and strategy? It's real--and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book.
In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with...
Language:EnglishPublisher:Harvard Business Review PressISBN-13:9781422196052ISBN-10:1422196054UPC:9781422196052Book Category:Business & EconomicsBook Subcategory:Sales & Selling, Strategic Planning, ManagementBook Topic:ManagementAward:2015 Axiom Business Book Awards Gold Medal Winner - Sales AwardSize:9.30 x 6.40 x 1.20 inchesWeight:1.3007Product ID:SCD35JKMWG
Frank V. Cespedes is the MBA Class of 1973 Senior Lecturer of Business Administration at Harvard Business School. He has run a business, served on the boards of established corporations as well as start-ups, and consulted to companies around the world. He is the author of six books and many articles in Harvard Business Review, the Wall Street Journal, California Management Review, and other...
Publisher: Harvard Business Review Press
Awards
🏆 2015 Axiom Business Book Awards Gold Medal Winner - Sales Award
Contributor(s)
Author
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