Agents & Humans: How to build brands and drive demand in the new world of Business to Agent marketing (B2A) - Hardcover
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What happens when your most important customer isn't a customer at all, but an AI agent making decisions on behalf of millions of people?
For decades, businesses have focused on one audience: humans.
That era is ending.
As AI agents increasingly research products, evaluate vendors, compare brands, and influence purchasing decisions, a new reality is emerging. Brands must now market to two audiences at the same time: humans and AI agents. Two different species, which require very different considerations.
In Agents & Humans, award-winning strategist and agency CEO Stuart D'Rozario introduces a groundbreaking framework for navigating the biggest shift in marketing since modern marketing was invented a century ago. Drawing on decades of experience advising Fortune 500 companies, startups, and scale-ups, he explains how AI is transforming discovery, trust, branding, media, and customer acquisition.
Inside, you'll discover:
- How AI agents are becoming the new gatekeepers of buying decisions
- The rise of Business to Agent Marketing (B2A) and what it means for every company
- Why AI Visibility determines whether your brand gets found, trusted, and recommended
- The four pillars of AI Visibility: Presence, Authority, Accuracy, and Readiness
- Why traditional SEO is giving way to GEO and AEO strategies
- How to market to two audiences while still maintaining one unified brand
- New Agent-Human frameworks for strategy, media and creative
- Practical guidance for CEOs, CMOs, founders, and marketers to thrive in the Agentic Era
Whether you're leading a global enterprise, scaling a startup, or simply trying to understand where marketing is headed next, this book provides a clear roadmap for winning in a world where both agents and humans shape demand.
The future of marketing is already here. The question is whether your brand will be discovered, trusted, and chosen.
Get your copy today and learn how to build brands that win with both humans and AI.
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