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42 Rules for Growing Enterprise Revenue (2nd Edition): Go-To-Market Strategies That Increase Your Relevance to B2B Customers

42 Rules for Growing Enterprise Revenue (2nd Edition): Go-To-Market Strategies That Increase Your Relevance to B2B Customers - Paperback

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Availability:In StockContributor:Lilia ShirmanPublish date:2014-03-10Pages:132
Language:EnglishPublisher:Super Star PressISBN-13:9781607730934ISBN-10:1607730936UPC:9781607730934Book Category:Business & EconomicsBook Subcategory:Marketing, Management, Sales & SellingBook Topic:ManagementSize:8.50 x 5.50 x 0.28 inchesWeight:0.3505Product ID:SC4E24XCJ3

42 Rules for Growing Enterprise Revenue (2nd Edition): Go-To-Market Strategies That Increase Your Relevance to B2B Customers

Value is in the eye of the beholder. Do your customers see your value?

Business buyers barraged with a ceaseless, deafening cacophony of banal marketing-speak learn to focus exclusively on information that is directly relevant to them right now. To engage buyers and grow enterprise sales, companies must create and demonstrate tangible and unique customer relevance with every customer touch. In...

Language:EnglishPublisher:Super Star PressISBN-13:9781607730934ISBN-10:1607730936UPC:9781607730934Book Category:Business & EconomicsBook Subcategory:Marketing, Management, Sales & SellingBook Topic:ManagementSize:8.50 x 5.50 x 0.28 inchesWeight:0.3505Product ID:SC4E24XCJ3
Publisher: Super Star Press

Contributor(s)

Lilia Shirman

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