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The Father of Spin: Edward L. Bernays and the Birth of Public Relations

Name: The Father of Spin: Edward L. Bernays and the Birth of Public Relations
Brand: St. Martins Press-3PL
SKU: 9780805067897
Price: 16.99 USD
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Contributors:

Larry Tye, Deborah Brody (Editor)

Publisher:

St. Martins Press-3PL

Release Date:

2002-09-01

Binding:

Paperback

Book Category:

Biography & Autobiography, Business & Economics

Book Subcategory:

Business, Corporate & Business History, Political

ISBN 13:

9780805067897

Weight:

0.8 lbs

Size:

Pages:

304

Description

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.

Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

About the Author

Larry Tye was a long-time journalist for The Boston Globe, where he won numerous awards for his work. He has been a Nieman Fellow at Harvard University and is the author of Home Lands.

The Father of Spin: Edward L. Bernays and the Birth of Public Relations

Description

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