Yellow Factor: Happiness in Business - Paperback

Happiness should be our one driving factor in business and life.
Even when companies choose other ways than happiness to differentiate themselves, every company and each of us can still have a Yellow Factor and do their little extra that seeds happiness, shines sunlight, and contributes to a happier, healthier world.
Yellow Factor book is a revised and expanded version of Yellow Goldfish book (published earlier in 2018 by 9inch Marketing with Stan Phelps ) and is broken into four main sections:
1. Section I (Why) explores the history and science of happiness and the metaphors of a Goldfish, a Sunflower, and Yellow.
2. Section II (What) explains nine H.A.P.P.I.N.E.S.S. Factors: Health, Autonomy, Purpose, Play, Integrity, Nature, Empathy, Simplicity, and Smile.
3. Section III (How) describes the six stages of Growth: Grounding, Reaching-up, Orchestrating, Wowing, Taking Time, and Harvesting.
4. Section four includes five main takeaways, suggested readings, and the list of Happiness trailblazers companies. I hope that this book will show you the importance of happiness and that it will inspire you to take action both in your company and in your personal life.

I thank you in advance for your purchase, for the review you may leave us, and for every contribution you will make to spread our message and to bring a little more happiness to our world with the ideas you will find in this book. And finally, I invite you to contact me directly with any feedback or questions you may have.
Smiling greetings, Rosaria