Winning on Purpose: The Unbeatable Strategy of Loving Customers - Hardcover
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Winning on Purpose: The Unbeatable Strategy of Loving Customers
Great leaders embrace a higher purpose to win. The Net
Promoter System shines as their guiding star.
Few
management ideas have spread so far and wide as the Net Promoter System (NPS).
Since its conception almost two decades ago by customer loyalty guru Fred
Reichheld, thousands of companies around the world have adopted
it--from industrial titans such as Mercedes-Benz and Cummins to tech
giants like...
Fred Reichheld is the creator of the Net
Promoter system of management, the founder of Bain & Company's Loyalty
practice, and the author of five books, including the New York
Times bestseller The Ultimate Question 2.0. He is
currently a Fellow and Senior Advisory Partner at Bain, where he has worked
since 1977. He divides his time between Cape Cod and
Miami.
Darci Darnell is the global head of
Bain's...
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