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Why David Sometimes Wins: Leadership, Organization, and Strategy in the California Farm Worker Movement

Why David Sometimes Wins: Leadership, Organization, and Strategy in the California Farm Worker Movement - Paperback

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Availability:In StockContributor:Marshall GanzPublish date:2010-09-13Pages:368
Language:EnglishPublisher:Oxford University PressISBN-13:9780199757855ISBN-10:199757852UPC:9780199757855Book Category:Political Science, History, Business & EconomicsBook Subcategory:Labor & Industrial Relations, United States, IndustriesBook Topic:State & Local, AgribusinessSize:9.10 x 6.10 x 0.90 inchesWeight:1.1508Product ID:SCBG36XVGA
Why David Sometimes Wins tells the story of Cesar Chavez and the United Farm Workers' groundbreaking victory, drawing important lessons from this dramatic tale. Since the 1900s, large-scale agricultural enterprises relied on migrant labor--a cheap, unorganized, and powerless workforce. In 1965, when some 800 Filipino grape workers began to strike under the aegis of the AFL-CIO, the UFW soon joined the action with 2,000 Mexican workers and turned the strike into a civil rights struggle. They engaged in civil disobedience, mobilized support from churches and students, boycotted growers, and transformed their struggle into La Causa, a farm workers' movement that eventually triumphed over the grape industry's Goliath. Why did they succeed? How can the powerless challenge the powerful successfully?

Offering insight from a longtime movement organizer and scholar, Ganz illustrates how they had the ability and resourcefulness to devise good strategy and turn short-term advantages into long-term gains. Authoritative in scholarship and magisterial in scope, this book constitutes a seminal contribution to learning from the movement's struggles, set-backs, and successes.
Language:EnglishPublisher:Oxford University PressISBN-13:9780199757855ISBN-10:199757852UPC:9780199757855Book Category:Political Science, History, Business & EconomicsBook Subcategory:Labor & Industrial Relations, United States, IndustriesBook Topic:State & Local, AgribusinessSize:9.10 x 6.10 x 0.90 inchesWeight:1.1508Product ID:SCBG36XVGA
Marshall Ganz joined Cesar Chavez and the United Farm Workers in 1965, where he worked for 16 years, and has since continued work with grassroots organizations to design voter-mobilization strategies for local, state, and national electoral campaigns, most recently with Barack Obama. Ganz is currently Lecturer in Public Policy at Harvard's Kennedy School of Government.
Publisher: Oxford University Press

Contributor(s)

Marshall Ganz

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