Surprise Castle
/Books/Business
When the Headline Is You

When the Headline Is You - Hardcover

by Jeff Ansell
$21.99
$29.95
-27%
Quantity
01

Pay over time for orders over $35.00 with

Availability:In StockContributor:Jeff Ansell, Jeffrey Leeson (With)Series:J-B International Association of Business Communicators #10Publish date:2010-10-19Pages:256
Language:EnglishPublisher:Jossey-BassISBN-13:9780470543948ISBN-10:470543949UPC:9780470543948Book Category:Business & EconomicsBook Subcategory:LeadershipAward:2011 Axiom Business Book Awards Silver Medal Winner - Networking/Communication AwardSize:9.24 x 6.32 x 0.91 inchesWeight:0.9811Product ID:SCP6NT6SX0
Proven strategies for managing all types of media encounters

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include:

  • A behind-the-scenes look at how news is made
  • Complete guidelines to creating compelling messages
  • Specific messaging formulae for building trust when the news is bad
  • Step-by-step strategies for managing hostile or relentless questions
  • Insider tips on how to identify and handle misleading questions

An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

Language:EnglishPublisher:Jossey-BassISBN-13:9780470543948ISBN-10:470543949UPC:9780470543948Book Category:Business & EconomicsBook Subcategory:LeadershipAward:2011 Axiom Business Book Awards Silver Medal Winner - Networking/Communication AwardSize:9.24 x 6.32 x 0.91 inchesWeight:0.9811Product ID:SCP6NT6SX0

JEFF ANSELL is a media and crisis communications consultant who has created a unique process for Fortune 500 companies to manage high-profile issues, including the Erin Brockovich case. As founder and principal of the consulting firm Jeff Ansell & Associates, Jeff's journalism experience gives him the ability to instinctively react to his clients' most difficult situations. Thousands of executives and communications professionals worldwide have been coached in Jeff's process.

JEFFREY LEESON is a professional writer and editor. He has edited dozens of business books and coauthored Leading a Learning Revolution (Pfeiffer, 2008). He can be reached at jeffleeson@yahoo.com

Publisher: Jossey-Bass

Awards

🏆 2011 Axiom Business Book Awards Silver Medal Winner - Networking/Communication Award

Contributor(s)

Jeff Ansell, Jeffrey Leeson (With)

Author

Jeff Ansell

Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.

Recently Viewed

View All