
What Would Google Do? - Paperback
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What Would Google Do?
"Eye-opening, thought-provoking, and enlightening."
--USA Today
"An indispensable guide to the business logic of the networked era."
--Clay Shirky, author of Here Comes Everybody
"A stimulating exercise in thinking really, really big."
--San Jose Mercury News
What Would Google Do? is an indispensable manual for survival and success in today's internet-driven marketplace. By "reverse engineering the...
Jeff Jarvis is the proprietor of one of the web's most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in 2007-11 and was the creator and founding editor of Entertainment Weekly...
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