What I Didn't Learn in Business School: How Strategy Works in the Real World - Hardcover
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Language:EnglishPublisher:Harvard Business Review PressISBN-13:9781422157633ISBN-10:1422157636UPC:9781422157633Book Category:Business & EconomicsBook Subcategory:Strategic Planning, Education, Business WritingSize:9.30 x 6.50 x 1.00 inchesWeight:1.2015Product ID:SC47465S9M
What I Didn't Learn in Business School: How Strategy Works in the Real World
Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed. Justin and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But...
Language:EnglishPublisher:Harvard Business Review PressISBN-13:9781422157633ISBN-10:1422157636UPC:9781422157633Book Category:Business & EconomicsBook Subcategory:Strategic Planning, Education, Business WritingSize:9.30 x 6.50 x 1.00 inchesWeight:1.2015Product ID:SC47465S9M
Jay Barney is a professor of management at the Ohio State University's Fisher College of Business. He has published numerous articles in strategy and management journals, as well as five bestselling textbooks on strategy. Trish Clifford is formerly the Director of Global Strategy Learning at McKinsey & Company, and now spends her time in private practice working with mid- and upper-level...
Publisher: Harvard Business Review Press
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