What Clients Really Want (And The S**t That Drives Them Crazy): The Essential Insider's Guide for Advertising Agencies on How Account Management Can C - Paperback
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Availability:In StockContributor:Chantell GlenvilleSeries:Mastering Account Management #1Publish date:2016-05-03Pages:84
Language:EnglishPublisher:Lifestyles PressISBN-13:9780993543128ISBN-10:099354312XUPC:9780993543128Book Category:Business & EconomicsBook Subcategory:Advertising & PromotionSize:7.99 x 5.00 x 0.17 inchesWeight:0.2006Product ID:SC6PSTJJEK
What Clients Really Want (And The S**t That Drives Them Crazy): The Essential Insider's Guide for Advertising Agencies on How Account Management Can C
What Clients Really Want (And The S**t That Drives Them Crazy) is the essential insider's guide for advertising agencies on how account management can create great client/agency relationships. The first book on client/agency relationships to be written an ex-client, this book gives a true insider's guide as to how account management can stop client/agency relationships from breaking down and take...
Language:EnglishPublisher:Lifestyles PressISBN-13:9780993543128ISBN-10:099354312XUPC:9780993543128Book Category:Business & EconomicsBook Subcategory:Advertising & PromotionSize:7.99 x 5.00 x 0.17 inchesWeight:0.2006Product ID:SC6PSTJJEK
Chantell Glenville, winner of the WACL Future Leader's Award 2013, has worked at some of the world's top creative communication agencies, such as AMV BBDO, VCCP and Dare, as well as client-side at Vodafone where she managed numerous agencies at the same time. She has featured in the Evening Standard and Computer Arts Magazine and due to her reputation Chantell has been frequently headhunted and...
Publisher: Lifestyles Press
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