Well-Designed: How to Use Empathy to Create Products People Love - Hardcover
by Jon Kolko
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Language:EnglishPublisher:Harvard Business Review PressISBN-13:9781625274793ISBN-10:1625274793UPC:9781625274793Book Category:Business & EconomicsBook Subcategory:Management, Strategic Planning, Organizational DevelopmentSize:9.61 x 6.39 x 0.90 inchesWeight:1.0406Product ID:SCWHW24PFC
Well-Designed: How to Use Empathy to Create Products People Love
From Design Thinking to Design Doing Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it's the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm. So how does a company like Nest, creator of the mundane...
Language:EnglishPublisher:Harvard Business Review PressISBN-13:9781625274793ISBN-10:1625274793UPC:9781625274793Book Category:Business & EconomicsBook Subcategory:Management, Strategic Planning, Organizational DevelopmentSize:9.61 x 6.39 x 0.90 inchesWeight:1.0406Product ID:SCWHW24PFC
Jon Kolko is Vice President of Consumer Design at Blackboard Inc. He joined Blackboard with the acquisition of MyEdu, a start-up focused on helping students succeed in college and get jobs. Jon is also the founder and Director of Austin Center for Design. His work focuses on bringing the power of design to social enterprises. He has worked extensively with both start-ups and Fortune 500 clients,...
Publisher: Harvard Business Review Press
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