Weird Ideas That Work: How to Build a Creative Company - Paperback
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Language:EnglishPublisher:Free PressISBN-13:9780743227889ISBN-10:743227883UPC:9780743227889Book Category:Business & EconomicsBook Subcategory:Consulting, Strategic Planning, ManagementSize:8.30 x 5.53 x 0.62 inchesWeight:0.5004Product ID:SC10J2TBJW
Weird Ideas That Work: How to Build a Creative Company
A breakthrough in management thinking, "weird ideas" can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and counterintuitive. Creativity, new ideas, innovation--in any age they are keys to success. Yet, as Stanford professor Robert Sutton explains, the standard rules of business behavior and management...
Language:EnglishPublisher:Free PressISBN-13:9780743227889ISBN-10:743227883UPC:9780743227889Book Category:Business & EconomicsBook Subcategory:Consulting, Strategic Planning, ManagementSize:8.30 x 5.53 x 0.62 inchesWeight:0.5004Product ID:SC10J2TBJW
Sutton, Robert I.: - Robert I. Sutton is professor of management science and engineering at the Stanford University School of Engineering, where he is the former codirector of the Center for Work, Technology, and Organization. Sutton is the author of The No Asshole Rule and coauthor of The Knowing-Doing Gap and Hard Facts, Dangerous Half-Truths, and Total Nonsense.
Publisher: Free Press
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