UX Research: Practical Techniques for Designing Better Products - Paperback
Pay over time for orders over $35.00 with
Offers & Perks
Earn 28 points with this purchase
Added to your rewards balance after checkout.
100 points welcome bonus
Create an account and start with extra points.
UX Research: Practical Techniques for Designing Better Products
This practical guide demystifies UX research for product designers and practitioners. Whether you're conducting formal studies or informal investigations, this book provides a common language and toolset to help you make informed design decisions and address business needs effectively.
What You'll Learn
The book is structured into four comprehensive sections that take you through the complete research process. Starting with an introduction to UX research fundamentals, you'll progress through planning and preparation, facilitating research sessions, and finally analysis and reporting. Each chapter includes hands-on exercises to help you immediately apply the concepts.
Key Topics Covered
- Learn what it takes to ask good research questions
- Know when to use quantitative and qualitative research methods
- Explore the logistics and details of coordinating a research session
- Use softer skills to make research seem natural to participants
- Learn tools and approaches to uncover meaning in your raw data
- Communicate your findings with a framework and structure
Who This Book Is For
This quick reference guide is designed for product designers, UX practitioners, and anyone involved in product development who needs to conduct research. No prior research experience required—the book breaks down complex methodologies into accessible, actionable techniques.
Practical Application
Rather than theoretical concepts, this guide focuses on real-world application. You'll gain confidence in coordinating research sessions, understanding when to apply different research methods, and translating raw data into meaningful insights that drive product decisions.
About the Authors
Brad Nunnally is a User Experience Designer based in St. Louis, MO, who regularly speaks on research methods, design techniques, and strategy. Over the past decade, his work has spanned research, modeling, design, and testing across financial, healthcare management, public utilities, and pharmaceutical management industries.
David Farkas is a User Experience Designer in Philadelphia, PA, with experience ranging from in-house teams to consultancies of all sizes. His portfolio includes financial services systems, business systems, and e-commerce platforms.
Contributor(s)
Authors
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Eligible items may be returned within 30 days of delivery. Conditions apply.