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Using Influencer Marketing as a Digital Business Strategy

Using Influencer Marketing as a Digital Business Strategy - Paperback

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Availability:In StockContributor:Sandrina Teixeira (Editor), Sara Teixeira (Editor), Zaila Oliveira (Editor)Publish date:2024-01-26Pages:396
Language:EnglishPublisher:IGI GlobalISBN-13:9798369305522ISBN-10:8369305520UPC:9798369305522Book Category:Business & Economics, Computers, Social ScienceBook Subcategory:Sales & Selling, Internet, Popular CultureBook Topic:Social MediaSize:11.00 x 8.50 x 0.81 inchesWeight:2.0128Product ID:SCSZA20X70
"This book seeks to explore influencer marketing which is a relevant topic for management and academia since influencers play an increasingly important role in the relationship of brands with their audiences. Given that this is a recent theme, the compilation of studies on this topic will serve as a basis for the development of more in-depth and specific scientific research, as well as contribute to assisting organizations in the process of identifying their brands and reaching their target"--
Language:EnglishPublisher:IGI GlobalISBN-13:9798369305522ISBN-10:8369305520UPC:9798369305522Book Category:Business & Economics, Computers, Social ScienceBook Subcategory:Sales & Selling, Internet, Popular CultureBook Topic:Social MediaSize:11.00 x 8.50 x 0.81 inchesWeight:2.0128Product ID:SCSZA20X70
Publisher: IGI Global

Contributor(s)

Sandrina Teixeira (Editor), Sara Teixeira (Editor), Zaila Oliveira (Editor)

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